Psychology Concepts That Can Help With Content Creation

teacher and studentsContent creation should not only be rooted in the lesson or message that you want to impart to your students. While the content is very important, knowing how to deliver it is equally important. That is how you can ensure that it will be received by the learners effectively.

There are many ways to deliver your elearning course. The challenge is finding out the right mix to make your delivery as effective as it can be.

The key to choose correctly is to know your learners. It is just like throwing a ball. You need to know where the recipient will be standing so you can adjust your throw to increase the chances of a successful catch. Do not just throw the ball blindly and hope that the catcher will be able to get it. You need to throw it in the direction where the catcher is waiting.

The same principle should be applied when you are in the midst of content creation. You need to understand who your learners are so you can deliver your elearning course more effectively. The key to that is through these psychology concepts.

  • People always like to explore something new. If it is not new, make sure it is an update that will improve what learners already know. We all tire of the same old lesson. Even if you deliver it in the a different way, your learners will know if what you are giving them is something new or not. We are all excited by new ideas so this is a must when you are creating the content in your elearning course.
  • People need to relate ideas into their lives. Unless your learners can understand how your content is related to the real world, they will never understand the value of your course. If they do not understand the value, they will not focus on retention. That would make your elearning course a failure. During content creation, highlight the relevance of the lesson to the real world by citing specific examples that learners can relate to.
  • People crave positive reinforcement. Giving positive reinforcement throughout your course will not only help motivate learners to finish the course, it will also encourage them to actively participate in your course. It can be in the form of a praise or a reward after completing a task that is related to a course. This concept is actually what makes gamification a useful tool in elearning.
  • People like to socialize. We are generally, social creatures. To tap into this need, you should insert group tasks during content creation. Some people frown upon elearning because they think there is no interaction – thus it will be boring. But that perception can change if you offer group collaborations too. Use the various elearning tools to make this possible.

Make sure that you will take the time to analyze these psychological concepts while you are in the midst of content creation. This will allow you to stimulate not just the conscious, but also the subconscious of your learners. After all, it is the subconscious that will help with the retention of your content and thus make your course successful.
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